clare j. hefferren | president & founder


Clare Hefferren, Founder and President of Callosum, puts over 20 years of experience in branding, fashion, graphic design and project management to work at Callosum. She launched Callosum in 2005 to offer People-First BrandingSM by aligning people, products and services to increase brand awareness and effectiveness.

Clare began her career in graphic design and rose quickly to the position of creative director, working for marketing communications and dot-com companies in Chicago, Vail, Colorado and San Francisco. In the late 1990s she relocated to Venice Beach, California to become creative director of where her responsibilities included brand consistency following the acquisition of Drawn to L.A.’s apparel industry, Clare shifted her creative insights to fashion and launched Fetch Design Handbags in 2002. Within nine months specialty retailers in Los Angeles, San Francisco and Chicago carried the line.

As a senior brand manager at Putnam Sourcing group in 2004, she guided 17 national accessory accounts including Lucky Brand Jeans, Fender® and Le Tigre. In 2005 Clare became acting design director for CellKeeper™ where she led brand and design efforts that established the product in domestic and international markets.

The culmination of these interests and skills inspired Clare to develop Callosum – designed to bring together highly skilled professional to hone interpersonal skills and achieve business objectives. Taking professional development to the next level, Callosum creates a consistent presence and brand delivery in a company’s greatest asset – its staff. ROI is increased by aligning all service elements – from client relations to leadership development, public speaking to wardrobe/grooming and etiquette.

Clare holds a bachelor’s degree in sociology from Wittenberg University and a Professional Designate AA in merchandise product development from the Fashion Institute of Design and Merchandising. Her scholarly recognitions include membership in the Phi Theta Kappa Honor Society, a 2003 Product Development Award and valedictorian honors. Clare has been featured on television and in publications around the country including Crain’s Chicago Business, ABC’s 190 North, Metromix on CLTV, Time Out Magazine and many more. While based in Vail, Colorado since 2011, she travels nationally for client projects and public speaking engagements. Her passions are reflective in her community involvement with Step Up Women’s Network, Big Brothers Big Sisters as well as her current roles as President of the Vail Valley Business Women and Alpine Coach at Vail Mountain Ski Girls Rock.

To download a pdf version of biography click here.