Event                           Member meeting
Event Date                  Wednesday, July 6, 2011
Event time                   TBD

Speaker Topic: The Human Element of Branding: How to maximize your presence and influence with personal style

Each and every time you come in contact with a person, an opportunity exists to build relationships and loyalty, promote the brand message and strategically expand your network. Capitalizing on these opportunities can occur only when you are prepared. Ensure you make the best impression at fundraisers, festivals and office functions by mastering the communication puzzle of body language, tone and words.

Developing a personal brand is the core of communication. Does the way you want to be known match the way the world perceives you? What can people expect of you and remember you for? Are you viewed as an asset or hindrance? Fuel your goals by creating a polished, consistent and memorable image.

Attendees will:

• •  Create a personal brand road map
• •  Build a personal signature style
• •  Understand the psychology of colors
• •  Source inspiration
• •  Top 10 personal image do’s and don’ts
• •  Network with ease

About the Speaker

Clare Hefferren puts the human equation back in business. President and founder of CallosumCreative, Hefferren is a pioneer in understanding the human element of branding. In these challenging times, Hefferren offers a fresh, optimistic viewpoint on achieving success.  She combines the branding mind set with positive and strategic action to make your company’s biggest investment – human capital – become its most important and impactful resource.

She has been featured on television and in publications including Crain’s Chicago Business, WGN Radio, ABC’s 190 North, Metromix on CLTV, Time Out Magazine and Post-Tribune. Clare’s passions are reflective in her community involvement with Step Up Women’s Network and Young Women’s Leadership Charter School of Chicago (YWCLS). When not at the office, you’ll find Clare logging Chicago lakefront miles in pursuit of triathlon euphoria, hosting a supper club or bouncing in the Colorado powder.