Speaking Engagement
Have Clare Hefferren present at your next event.
Clare Hefferren puts the human equation back in business. President and founder of Callosum Creative, Hefferren is a pioneer in understanding the human element of branding. While engaging audiences, she presents a fresh mind-set on stepping beyond campaigns, initiatives and pricing tactics to leverage a company’s biggest investment — its staff. She illuminates the frequent breakdown between a successful brand and staff portrayal of it, then shares methods to increase the “quality” of leadership and revenue generation using best in class development techniques. Encouraging open development strategy dialogue, Hefferren demonstrates how to reach corporate goals, improve retention and set an upward trajectory ROI. In these challenging times, Hefferren offers a fresh, optimistic viewpoint on achieving success. She combines the branding mind set with positive and strategic action to make your company’s biggest investment become its most important and impactful resource.
Topics include:
People-first Branding Introduction
Before a company can offer its services or product, it must first build a trusting relationship and listen to client needs. Staff is the frontline to the customer. Are you proud of your staff?
In a session designed to give companies a bird’s eye view into the strategy, methodologies and value of People-First Branding, Hefferren focuses on explaining the risk inherent in breakdown between a successful brand and staff portrayal.
Attendees will learn:
- • How to eliminate the risk of losing credibility and customers by creating consistent presence and delivery in your greatest asset — your staff
- • Necessity of executive buy-in and commitment to human capital development methodologies
- • Importance of aligning staff behavior and actions with the brand mission
- • How to ‘activate’ client facing resources to help support client relationships and revenue generation.
- • Tools to healthy, productive interpersonal skill development exercises
- • Facilitation process
Ideal candidates: Executives, decision makers, leadership development and diversity teams
The Human Element of Branding
Each and every time your associates come in contact with clients, an opportunity exists to build relationships and loyalty, promote your firm’s brand message, and identify additional client challenges and revenue opportunities. Capitalizing on these opportunities can occur only when your front-line personnel are prepared internally and externally to engage with your clients.
Stepping beyond traditional marketing methods it’s essential to understand the human element of branding. Presenting a fresh mind-set on stepping beyond campaigns, initiatives and pricing tactics leverages a company’s biggest investment — its staff. By aligning all service delivery elements — from client relations to leadership presence, public speaking to wardrobe/grooming and etiquette, ROI is increased. Aligning staff and corporate brand through consistent presence and brand delivery, enhances your reputation and retains customers.
Attendees will learn:
- • Fostering a culture of brand ambassadorship
- • Empowering the individual through self-awareness
- • The how and why of creating a personal brand
- • Maneuvering internal and external networking
- • Align personal and corporate brand through a 7-second elevator pitch.
Ideal candidates: Executives, decision makers, leadership development and diversity teams
How Are You Showing Up?
Your service or product will get you in the door. Your personal brand, and how you show up, will keep you there. Create a consistent, memorable image that improves your presence and personal confidence. Aligning who you ARE with what you DO creates a magnetic pull of opportunities and lasting impressions. Join us for new insights on how to show up more powerfully and make a great first impression!
What will you learn? Glad you asked:
- • Understand the significance of creating your personal brand
- • Understand how to personalize your communication style
- • Top tips to develop professional presence
- • Use of tentative language
- • Body language – Gender similarities and differences
- • How to dress appropriately (age, role, and lifestyle) and enhance your credibility
Ideal candidates: Appropriate for all audiences.
Image & Presence: Maximize Your Presence through Figure and Color Education
Appreciate the science behind creating an effective wardrobe. Build a foundation by learning the best methods to flatter your shape, gain attention through color and set your audience at ease.
Attendees will learn:
- • Proper silhouette for your shape
- • Proper colors for your skin tone
- • How to accent your assets and camouflage your flaws
- • Psychology of colors
- • Top 10 personal image do’s and don’ts
Image & Presence: Influencing with presence and personal style
First impressions are hard to change. Fuel your career goals by creating a consistent memorable image that improves presence and confidence.
Attendees will learn:
- • Garner a stellar image reputation
- • How to build a personal signature style
- • Sourcing inspiration
- • Setting your audience at ease
- • Sure fire methods to stay top of mind
Image & Presence: Strategic shopping with financial and time efficiency
Spend your money wisely. The average manager-level professional spends $5,000 annually on wardrobe. With knowledge and tools, you can cut your budget and get more bang for your buck. Find out what you don’t need, how to shop with purpose and buy only items which enhance your image.
Attendees will learn:
- • Formula for a balanced wardrobe
- • Assess current wardrobe and create strategic shopping list
- • Reinventing and retooling current wardrobe
- • Create a wardrobe budget
- • Navigating shopping outings and retailers
- • Building sales associate advocates
Image & Presence: Navigating the business casual game
Dress codes are inconsistent at best. Maneuver through business casual corporate dress codes to enhance your presence and highlight your company contributions.
Attendees will learn:
- • Deciphering code versus culture
- • Mirroring audience
- • Innovative ways to improve culture image
- • Attention versus distraction
- • Dress code litmus tests
Download speaker sheet. click here.