Corporate Personal Branding
Callosum helps businesses in the $20M to $200M revenue range transform their middle tier staff into company brand ambassadors who deliver consistent, polished, and memorable client communication and interactions. Through programs of workshops and coaching in leadership, presence, wardrobe/grooming, speaking and etiquette, businesses achieve increased client retention, improved customer experiences, and enhanced brand value. Many companies invest heavily in traditional marketing and brand development, only to leave their primary front-line customer interface – their staff – out of the loop. This is extremely wasteful and creates a number of “Can you believe they act like this…” comments by dissatisfied customers who then magnify their experiences by telling numerous others.
No longer will you “check the box” for Personal Branding training. Our strategic turnkey programs include: Business case support; Curriculum outline; Preliminary assessment; Presentation deck; Handouts / workbook / digital templates; Takeaways: Personal brand statement; personal brand strategy; personal brand individual development plan; Looped e-learning and ROI impact analysis.
Clients typically come to us when:
• Internal teams are ineffective due to undeveloped executive presence and communication skills.
• While staff is intelligent, client experience is inconsistent due to weak people skills.
• Management fears loss of high-potential talent and leadership as they perch to jump ship at market turn.
• In a commoditized market, they struggle to differentiate, discover sale opportunities and grow revenue.
View a sample 1-day Personal Branding Program. Delivery may be extended to 1-quarter duration
View a sample 1-quarter Personal Branding Program. Delivery may be extended to 6-month duration
Callosum services easily align with corporate Human Capital / Talent Management tools and capabilities. Call for a complimentary needs consultation 312.288.8079.
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Corporate Executive Level Image Alignment info