Meet Outdoor Retail Client Vista Bahn Ski Rentals: Moving beyond the average Mom & Pop Shop
The Challenge: Since opening in 1977, Vista Bahn Ski Rentals, a locally owned and operated ski shop, has held a great reputation with current guests based on excellent service; however the general public has little knowledge of them as VSBR had not invested in branding nor marketing. Callosum’s goal was to get second time visitors, who had run into service/quality issues with others shops and then been referred to VBSR, to come into the shop on the first visit.
Service Purchased: A client for 5+ years, Vista Bahn Ski Rental initially purchased Callosum’s Seasonal Boutique Retailer Bundle inclusive a brand assessment and rebuild, web site, signage, collateral, social media, newsletter, blog and promotional goods. After polishing the brand and marketing materials, we now segment the guest database for inbound marketing and strategic targeted outreach.
Results: Over the course of working with Callosum, VBSR staff has re-energized the business, increased sales and repeat customers. In addition to rebranding, repositioning corporate identity, client increased VBSR visibility on-mountain, store front, and online rankings significantly. They continue to evolve and improve positioning through Callosum service options. View the extended transformation online.