Meet Client Vail Valley Business Women: Building a web site with integrated back end to convey depth of not for profit organization
The Challenge: 39 years since founding, the organization had an outdated non-functional site which added time and expense to board of directors which did not convey the organization’s sophistication. Our challenge was to build a visual which shared the history and diversity with a equally important integrated back end to serve the multi-faceted functionality goals.
Service Purchased: Complete web build and brand refresh. Providing creative direction, design and content, Callosum partnered with our web development affiliate, MySalesButler to deliver a project which included and integrated, brand positioning, membership enrollment, event registration, database/directory, emarketing, member log-in, image galleries, social channels, blog posts and forms.
Results: The Vail Valley Business Women new site has made the board of directors cheer from a time-saving and manual entry perspective. The membership and community applaud the depth of the site and professionalism. Now inspired by the integrated technology, the organization thinks out the box about how to further engage the community.