The Challenge: Client had won the honor of representing the USA at the World Rafting Championships in Brazil. Now they had to raise the funds to make the trip. With full time day jobs, the team needed assistance positioning the team to receive donations and sponsorship.

Callosum Service Purchased: Brand positioning inclusive of strategy, video reel, digital newsletter and social media communications

USAR-2014-videocloser

View the video clip

Results: An innovative video which introduced the team, gave a face to the sport and offered a quick reel which could be used on a variety of marketing channels and targeted sponsorship outreach. The campaign exceeded their goal and sent the team to Brazil debt free.