Meet Client Eagle Valley Events – Top Shelf Harvest: Developing and launching an inaugural event in Vail, a destination location
The Challenge: Launch a new Fall event to harness a new demographic, enhance the Vail brand and feature current trends. With a saturated event calendar, Eagle Valley Events was charged with creating a fresh event.
Service Purchased: Complete brand build and strategic marketing communications. With a small event production staff, Callosum brought a team of 18 to the project to deliver a project which included naming, research, marketing strategy, brand platform, sponsorship positioning, social channels, media/pr, event activation development and execution.
Results: Top Shelf Harvest was a resounding success based on attendance volume, media coverage and guest feedback. Client was applauded for creating an event which drew in the regional millennial generation while engaging the local community through event activation.