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People-First Branding | Service-Based Corporate Client “A”
Situation: A service-oriented retailer is seeking ways to increase revenue, expand client base, and widen marketing reach. Current materials portray an unpolished retail environment that does not match the retailers actual stellar business model.
Implications: Without a way to stand out, in a tightening economy, the retailer faces reduced profits, owner burnout, and inevitable slow grind to closure.
Solution | Services Provided: Callosum brought an integrated approach to resolve this retailer’s challenges. Callosum regained growth as follows:
People: Callosum addressed shopper and staff improvements. Hired on as a stylist, Callosum brought its wardrobe and personal branding to the mix. Assisting the shoppers through education in body shape, colors and creating smart wardrobes. Client customers are additionally offered to attend a workshop on Personal Style in A Professional Setting and Smart Shopping with Time and Money Efficiency. Attended were pampered and educated.
Callosum created a staff development board providing quarterly trend reports with suggested implementation, body tips and customer service reminders to increase customer retention.
Materials: The existing brand image was stagnant. Callosum transitioned print materials to revised color palette and developed a calendar of consistent quarterly promotions and events. Events were marketed through several channels.
With the assistance of Callosum project management integrated approach [marketing materials, staff training and management, vendor processing], the retailers 2-day semi-annual event resulted in over two months retail revenue.
Space: Callosum addressed both retail floor and staff areas. Additional merchandising pieces were added to highlight merchandise. Exterior and interior window displays were upgraded and updated on a quarterly basis. Checkout area was merchandised to season and promotions. Office operations were assessed and streamlined for customer tracking, ease of inventory processing and organization.
Outcome: The owner is re-engaged in her business, thrilled in new customer services, and has a better educated sales staff, which increases sales and sales team moral. Staff is more effective and enthusiastic. Shoppers walk away feeling relief of stressful shopping, with extra cash in their wallet. Shoppers appreciate the complimentary styling services and spread the word to friends of the gems found at the retailer.
Callosum Creative creates revolutionary changes through people-first branding! Sound interesting? Let’s get started. Give us a call or drop an email to info@CallosumCreative.com to schedule a free consultation.