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PFB | Service-Based Client “B”

Situation: In preparation to launch, a service-based retailer is seeking a complete corporate identity package, marketing strategy with materials, and staff training in order to create a client database, loyalty and local community market reach.

Implications: A suburban location targeting urban women, retailer with little local competition, is entering a competitive market in a tight economy. Without brand, client faces start-up challenges including how to make a splash out of the gates and build upon launch to profitability.

Solution | Services Provided:

People: Callosum projected staff needs and shopper expectations. Sales force was trained in service mindset, leadership presence and wardrobe creation. Using their new staff knowledge, shoppers were invited to a private Callosum Produced Special Event – creating loyalty through supplementary services.

Materials: Logo, corporate identity and marketing material development were provided for both print and web materials. Brand image was developed as a sophisticated retailer with a heart of gold. With doors open 6 months, client maintains consistency with planned quarterly projects including web shopping cart, online gift certificate capabilities and online newsletter.

With unique brand positioning and supplementary educational services provided by Callosum, the retailer received press in a local newspaper applauding an excellent business model.

Spatial: Callosum consulted on retail space build-out, floor merchandising and window merchandising. Apparel-focused modular interiors allow for updates and continued build-out as budget increases.

Outcome: Client launch was memorable and covered extensively by press. With open doors client is known in the retail community as unique, genuine, educational and spirit-filled. Staff is polished, effective and memorable with a high sales-to-close ratio. Customers feel at ease, nourished and smart in their wardrobe choices.

Callosum Creative creates revolutionary changes through people-first branding^SM! Sound interesting? Let’s get started. Give us a call or drop an email to info@CallosumCreative.com to schedule a free consultation.