Excerpt: Clare Hefferren, President of Callosum Creative is an image expert who educates clients on improving their presence and delivery to maintain consistency, i.e. becoming your own brand. Clients learn how to identify their shape, enhance their assets and comouflage flaws. “I help people translate trends into everyday fashion that compliments their shape and color,” says Hefferren. “I teach them to work from their existing wardrobe base, peppering it with classics and accent pieces, so that they don’t have to shell out a fortune to look great.” North Shore Insider