Brain Food | 2011 Welcome
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Note from the Editor Micro to Millions Award Feature Article: Internal Branding Improve Personal Image – 3 Easy Steps Intuit 50K Hiring Grant – Please Vote! Peace and Prosperity Welcome to 2011. Thank you for coming along with us during a bittersweet year for many. We wish for you peace and prosperity in the year to come.
Don’t Neglect Internal Branding Excerpt | Business Week by Steve McKee, …. The longer I’m in business the more I’ve come to believe that companies that overlook internal branding are doing themselves a critical disservice. It can be the missing link between perception and reality, promise and delivery, effective marketing and positive outcomes. Yet internal branding doesn’t receive nearly the time, resources, or attention that external efforts do. Most companies will expend a great deal of effort on their external marketing. This often includes collecting reams of research in an effort to develop intimate portraits of their target audiences. They’ll spend big bucks to gain insights into the lifestyles, attitudes, perceptions, needs, and wants that inform their prospects’ purchase decisions. Then they’ll spend even bigger bucks to leverage that knowledge into external marketing programs to attract an ever-larger number of customers There’s just one problem. After all that effort, most companies effectively file away all that wonderful information somewhere in the vault of the marketing department. Then they wring their hands when their employees don’t deliver as promised. To download the complete article, Strategic Alliances In addition to our deep roster of coaches and consulting facilitators, we are pleased to announce our team has grown through strategic alliances nationwide.
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Intuit $50K Hiring Grant Vote for Callosum! Please share your love of Callosum’s services by voting for us. Winning Intuit’s $50K Hiring Grant will allow us to hire a crucial staff member and provide a job for an unemployed individual in Chicago’s community. To vote, click HERE. It’s simple: create screen name, subscribe (free) and vote. |
Callosum Creative President Named Micro to Millions Award Recipient in the Make Mine a Million $ Business Competition Micro to Millions prize winners receive business coaching and other prizes to help catapult annual business revenues to $1 million
Count Me In for Women’s Economic Independence — the leading national not-for-profit provider of resources, business education and community support for women entrepreneurs seeking to grow micro businesses to million dollar enterprises — selected Clare J. Hefferren of Chicago-based Callosum Creative Ltd. as one of 10 Micro to Millions Award recipients. Hefferren’s accomplishment was formally recognized in November during the organization’s Make Mine a Million $ Business™ event in San Francisco. Micro to Millions Award winners receive business coaching, training and other resources from a “dream team” of respected business experts. Launched in 2005, the Make Mine a Million $ Business Competition has hosted 22 competitions in cities around the country and has grown into a nationwide movement. National sponsors include American Express OPEN, FedEx, WIPP and Sam’s Club. Read press release. Improve Personal Image in 3 easy steps How does your image development directly correlate to success? I have a perfect story to share. This week one of my favorite clients quit her job. Imagine doing that in this economy. Why did she quit? She was recruited by a competitor. Word spread that she is a leader, a rainmaker, a brand ambassador for her industry. Three years ago she came to Callosum for help. She knew she was the smartest on the team, but wasn’t getting the attention of her superiors. She was being overlooked – literally. Since coming to Callosum three years ago, she has been promoted three times, her most recent victory being a Vice President title! The honor of promotion comes with increased responsibility, sphere of influence and span of control — and requires an even greater executive presence. How did she do it? She worked on her personal brand by learning what styles of clothing fit her shape. She focused her wardrobe on colors that called attention to her. She added feminine accessories to spice up the office-standard suit. Increasing her personal awareness by watching how her co-workers responded to her in different outfits and which ones she was wearing when she hit a home run, she knew what worked and what didn’t. She focused her personal brand by sticking to flattering shape/color, wearing a memorable item per outfit, and being consistent in her polished look to strategically align with the company’s organizational objectives. Stay tuned as we watch her reach for the C-suite corner office. To support you in achieving your best personal brand, Callosum is pleased to announce new services within our personal branding wardrobe consulting division. As developing a personal brand is an ongoing process continually requiring a greater sense of awareness, we are committed to an ongoing relationship with you. New service options:
Single services start at $250 and simultaneous 3-person group rates as low as $200. Here’s to a year of growth ahead! We’re Social. Join us.
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Hilary Blair, Denver-based
Bill Moller
