This month I have three close friends getting married. Talk about branding… A wedding is the ultimate outward expression of a couple. Envision a glass-ceiling gallery on the Cape, a French Bistro in an urban neighborhood, and sunset in the botanical gardens. What defines where to begin planning? It’s the energy. It’s the experience you want your guests to walk away with. To begin brand development, journal the experience first; then move onto the details. Happy honeymooning!
Ms. Hefferren is one of the sharpest women I know. She infuses both strong analytical and organizational abilities (typical left brain) with outstanding aesthetic and creative strengths (typical right brain) to help each of her clients put their best foot forward. Given her unique perspective, it makes perfect sense that her company is called Callosum Creative–Experts in “People First Branding”. I highly recommend you meet with Ms. Hefferren and her colleagues to learn more about this new, highly effective and innovative approach to leveraging your marketing and training investments to achieve tremendous results! You will be glad you did!
Kevin M. Gross | Owner, KMG Enterprises | Business Partner
