Ms. Hefferren is one of the sharpest women I know. She infuses both strong analytical and organizational abilities (typical left brain) with outstanding aesthetic and creative strengths (typical right brain) to help each of her clients put their best foot forward. Given her unique perspective, it makes perfect sense that her company is called Callosum Creative–Experts in “People First Branding”. I highly recommend you meet with Ms. Hefferren and her colleagues to learn more about this new, highly effective and innovative approach to leveraging your marketing and training investments to achieve tremendous results! You will be glad you did!

Kevin M. Gross | Owner, KMG Enterprises | Business Partner

transaction vs relationship | jan 2, 2009

Service-based business employees may treat a client like a transaction or relationship. Consider, are your clients interested in a transaction expert or relationship advisor? Factors defining the transaction interaction: short-term benefit, “them”, detached, defensive, and protective; relationship interaction: long-term benefit, ‘us’, helpful, engaged, open, and inquisitive. Interestingly, company majorities market themselves as interaction experts when yearning to be the ‘trusted advisor.” See a branding disjuncture?

brain food.

transaction vs relationship | jan 2, 2009

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