client relations tip: Service-based business employees may treat a client like a transaction or relationship. Consider, are your clients interested in a transaction expert or relationship advisor? Factors defining the transaction interaction: short-term benefit, “them”, detached, defensive, and protective; relationship interaction: long-term benefit, ‘us’, helpful, engaged, open, and inquisitive. Interestingly, company majorities market themselves as interaction experts when yearning to be the ‘trusted advisor.” See a branding disjuncture?
If you are looking for a steady stream of fresh air, class, maturity and professionalism in personality and creative ability…If you are looking for a designer who can come in on a moment’s notice…and finish a job to perfection… look to Callosum.
Christine Mitchell | Principal, One of A Kind Design, Inc. | Strategic Alliance Partner
