client relations tip: It’s one thing to toot your own horn, it’s another to have your clients do it for you. Allow client testimonials speak volumes for your business [and literature and web site, speaker sheet, reference sheet]. It’s adds a personal touch. Hesitant to ask clients for a testimonial? Make it a part of your project follow-up. Include a brief satisfaction survey, reference and testimonial request. If a client has had a good experience, they’ll likely oblige. If not, perhaps time to get out the company mirror to see what image your company portrays.
The quality of each piece is of equal or better than that of most top-notch creative agencies – and done at a fraction of the cost and time.
Galit Feinreich | Director of Advertising, move.com (defunct)
