speak for themselves | july 18, 2008

It’s one thing to toot your own horn, it’s another to have your clients do it for you. Allow client testimonials speak volumes for your business [and literature and web site, speaker sheet, reference sheet]. It’s adds a personal touch. Hesitant to ask clients for a testimonial? Make it a part of your project follow-up. Include a brief satisfaction survey, reference and testimonial request. If a client has had a good experience, they’ll likely oblige. If not, perhaps time to get out the company mirror to see what image your company portrays.