client relations tip: I received a boutique newsletter in the mail today. I know the shop well and LOVE IT! But, the pretty dress in the shop window sure didn’t feel the same as the crumpled, spring rain drenched, flimsy flier I received. Brand disjuncture. May I suggest jumping on the user-friendly bandwagon of emarketing. Check out some great user-friendly options: Vertical Response, Constant Contact. Track your results, grow your database. Questions? Ask the Callo Brain. Yes, we can design, produce and manage your e-newsletter should you prefer.
… Clare has a gift of signature pieces and accessories that “make” the outfit. She can turn an outfit from really good into “popping” and you’ve gone from 0 to 60 in a second! Now when I shop, I often find myself thinking about the one thing that can not only take a current outfit to the next level, but also leverage my ever-changing look and varied wardrobe.
Kathleen St. Louis | Program Investments Manager, The Chicago Public Education Fund | Personal Branding Client
