leadership presence tip: What’s the best way to rate a restaurant? Visit the powder room. Is it clean? Well-stocked? Decorated nicely? Smell fresh? Arranged logically? Do you leave feeling fresh or filthy? Callosum calls this spatial branding. Anywhere a client/consumer steps must be branded. Corporately consider: reception area, conference room entrance, conference room interiors, and rest room. Maintain consistency. Ex. Paying oodles for a top-notch conference room door, but placing a low-grade table inside, discredits the entire space.
Callosum has single-handedly had enormous positive impact on my business – from improving my overall branding to improving business operations through better organization and planning. She constantly has relevant, revenue-impactful ideas that save me time, money and drive sales.
Janice Moskoff | Owner, Beta Boutique and Savvy Shopper Approved | Corporate Branding Client
