generation alphabet soup | dec 19, 2008

Mature, baby boomer, x, and y. It’s the first time in history with 4 generations in the workplace. Example being, my father, 80, has yet to retire nor does expect to. Work keeps him young! Subtract 20 years from each generation and theoretically his great-grandson is 20 and working. This creates new dynamics. When presenting yourself to a different generation, consider: Who is my audience? What motivates them? Is my wardrobe appropriate for their culture? Sales pitch catered to their attention span? Languaging understandable? Food for thought… generational protocol.