leadership presence tip: Mature, baby boomer, x, and y. It’s the first time in history with 4 generations in the workplace. Example being, my father, 80, has yet to retire nor does expect to. Work keeps him young! Subtract 20 years from each generation and theoretically his great-grandson is 20 and working. This creates new dynamics. When presenting yourself to a different generation, consider: Who is my audience? What motivates them? Is my wardrobe appropriate for their culture? Sales pitch catered to their attention span? Languaging understandable? Food for thought… generational protocol.
Ms. Hefferren is one of the sharpest women I know. She infuses both strong analytical and organizational abilities (typical left brain) with outstanding aesthetic and creative strengths (typical right brain) to help each of her clients put their best foot forward. Given her unique perspective, it makes perfect sense that her company is called Callosum Creative–Experts in “People First Branding”. I highly recommend you meet with Ms. Hefferren and her colleagues to learn more about this new, highly effective and innovative approach to leveraging your marketing and training investments to achieve tremendous results! You will be glad you did!
Kevin M. Gross | Owner, KMG Enterprises | Business Partner
