When you step away for your day-to-day life, do you show up differently? This past week I left metro Chicago for an earthy Colorado. When discussing Callosum, the corporate speak of branding lands upon blank stares. Has the model changed? No, it’s a matter of context. I am reminded my calling is to teach people to fully express themselves. Regardless of languaging used— be it personal brand, personal image, mojo, style—the goal is to discover what motivates and lights you up, then bring it to your outer style in the form of inter-personal skills. Are you fully expressed?
… Clare has a gift of signature pieces and accessories that “make” the outfit. She can turn an outfit from really good into “popping” and you’ve gone from 0 to 60 in a second! Now when I shop, I often find myself thinking about the one thing that can not only take a current outfit to the next level, but also leverage my ever-changing look and varied wardrobe.
Kathleen St. Louis | Program Investments Manager, The Chicago Public Education Fund | Personal Branding Client
