An etiquette tip: When attending an event requiring a nametag, place your name tag on your upper right shoulder area. As you newly greet an individual standard protocol is to shake right hands. Positioning your tag on the right will place it in direct eye alignment of the viewer during the shake. No more awkward zigzagging—make eye contact, shake hands, look down and across at name tag, look back up and say hello. It’s an easy step for you and eases name strain for them.
Ms. Hefferren is one of the sharpest women I know. She infuses both strong analytical and organizational abilities (typical left brain) with outstanding aesthetic and creative strengths (typical right brain) to help each of her clients put their best foot forward. Given her unique perspective, it makes perfect sense that her company is called Callosum Creative–Experts in “People First Branding”. I highly recommend you meet with Ms. Hefferren and her colleagues to learn more about this new, highly effective and innovative approach to leveraging your marketing and training investments to achieve tremendous results! You will be glad you did!
Kevin M. Gross | Owner, KMG Enterprises | Business Partner
