client relations tip: A recent run-in with lousy customer service reinforced the idea that internal branding is the key component to building customer loyalty. When customers and clients look for a brand or product, they have a plethora of options to choose from. You must set your brand apart from others. An initial investment in proper customer service etiquette for your staff can help ensure repeat clientele. You have invested so much in building the brand; make sure your staff can properly execute it.
… Clare has a gift of signature pieces and accessories that “make” the outfit. She can turn an outfit from really good into “popping” and you’ve gone from 0 to 60 in a second! Now when I shop, I often find myself thinking about the one thing that can not only take a current outfit to the next level, but also leverage my ever-changing look and varied wardrobe.
Kathleen St. Louis | Program Investments Manager, The Chicago Public Education Fund | Personal Branding Client
June 4th, 2010 at 7:46 pm
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