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	<title>Callosum Creative Ltd.</title>
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	<description>Personal Branding for Corporations and Professionals</description>
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		<title>Word Association &#8211; Callosum or Colostrum?</title>
		<link>http://callosumcreative.com/blog/callosum-or-colostrum/</link>
		<comments>http://callosumcreative.com/blog/callosum-or-colostrum/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 19:39:14 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=3106</guid>
		<description><![CDATA[I have a funny story to tell. I was getting acquainted with a new colleague. After an hour of talking and sharing our businesses, she asked, &#8220;Where did you come up with your company name? I presume you bought the company since it&#8217;s not your last name.&#8221; I explained that I founded the company and<a href="http://callosumcreative.com/blog/callosum-or-colostrum/">... read more</a>]]></description>
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		<title>Elevator Etiquette</title>
		<link>http://callosumcreative.com/blog/elevator-etiquette/</link>
		<comments>http://callosumcreative.com/blog/elevator-etiquette/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 10:00:19 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=3089</guid>
		<description><![CDATA[Office etiquette is ever evolving. Forbes’ Susan Adams reviews 301 Smart Answers to Tough Business Etiquette Questions by Vicky Oliver. We agree one of the most troubling etiquette problems is the advancement of gadgets that offer the user the ability to ‘check out’ regardless of the surroundings. It’s rude to have your nose in a<a href="http://callosumcreative.com/blog/elevator-etiquette/">... read more</a>]]></description>
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		<title>Power-Player Dressing</title>
		<link>http://callosumcreative.com/blog/wardrobe-power-player/</link>
		<comments>http://callosumcreative.com/blog/wardrobe-power-player/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 10:00:22 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=3069</guid>
		<description><![CDATA[Distracted by the unkempt facial hair you struggle to listen to the rather important presentation being given by your co-worker. Human beings are naturally, and acutely, receptive at picking up stimulus cues from their surroundings. Cues being sent out generate an emotional stimulus from the receiver. The sender may control the positivity or negativity of<a href="http://callosumcreative.com/blog/wardrobe-power-player/">... read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Executive Presence: The Right Kind of Attention</title>
		<link>http://callosumcreative.com/blog/executive-presence-kinds-of-attention/</link>
		<comments>http://callosumcreative.com/blog/executive-presence-kinds-of-attention/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 10:00:14 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=3038</guid>
		<description><![CDATA[The Corpus Callosum facilitates the brains hemispheric communication. However, no physical neural fibers exist in society that facilitates human-to-human communication and attention. If maintaining attention from others were as effortless as sending a neurological signal, we would not only maintain attention, we would command it. As John Hagel III and John Seely Brown of Harvard<a href="http://callosumcreative.com/blog/executive-presence-kinds-of-attention/">... read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Top Ranked Leadership Through Personal Branding</title>
		<link>http://callosumcreative.com/blog/2012-ranked-leadership-personal-branding/</link>
		<comments>http://callosumcreative.com/blog/2012-ranked-leadership-personal-branding/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 17:00:34 +0000</pubDate>
		<dc:creator>Callosum_MikeS</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=2964</guid>
		<description><![CDATA[For consecutive years Callosum has ranked Southwest Airlines as a favorite when referencing creative and effective corporate personal branding campaigns. As a result, it comes as no surprise to us that Chief Executive has ranked Southwest Airlines fifth among the “40 Best Companies for Leaders 2012: How Top Companies Excel in Leadership Development.” The top<a href="http://callosumcreative.com/blog/2012-ranked-leadership-personal-branding/">... read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Featured Debate: Is Personal Branding Thriving?</title>
		<link>http://callosumcreative.com/blog/debate-personal-branding/</link>
		<comments>http://callosumcreative.com/blog/debate-personal-branding/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 22:23:50 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=2995</guid>
		<description><![CDATA[When Callosum entered the Personal Branding / Human Capital arena in 2009 the term Personal Branding was fairly unknown. We were ahead of the curve and spent much time educating prospects, clients and our network. Now three years later Personal Branding has become a hot topic to debate. Depending on who you are speaking to the spectrum runs from<a href="http://callosumcreative.com/blog/debate-personal-branding/">... read more</a>]]></description>
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		<title>break constraints to expand personal brand</title>
		<link>http://callosumcreative.com/blog/break-constraints/</link>
		<comments>http://callosumcreative.com/blog/break-constraints/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 22:27:44 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[personal brand]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=2896</guid>
		<description><![CDATA[Reading “Five Tips to Break Through Your Filter(s)” by the Harvard Business Review, I was struck by the oddity that as technology expands our comfort zone reduces. We align ourselves with those that think like us, which act like us, which make us feel normal. Living inside this “world” makes you feel warm and fuzzy.<a href="http://callosumcreative.com/blog/break-constraints/">... read more</a>]]></description>
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		<title>network tickling to build brand equity</title>
		<link>http://callosumcreative.com/blog/network-tickle-brand-equity/</link>
		<comments>http://callosumcreative.com/blog/network-tickle-brand-equity/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 22:57:21 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[self-awareness]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=2883</guid>
		<description><![CDATA[The tides have turned and quality relationships are back in style! Thankfully gone are days when people were viewed as revenue generators, numbers, bean counters and head count. We can thank the Great Recession for making us aware of the value of self-awareness. Today with a wealth of phenomenal people and services available, it&#8217;s the quality and the how of<a href="http://callosumcreative.com/blog/network-tickle-brand-equity/">... read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Guest blog for Robertson Lowstuter</title>
		<link>http://callosumcreative.com/blog/guest-robertson-lowstutuer/</link>
		<comments>http://callosumcreative.com/blog/guest-robertson-lowstutuer/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 17:50:14 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=2875</guid>
		<description><![CDATA[After speaking at a November 2011 roundtable event at Chicago&#8217;s Robertson Lowstuter, an outplacement firm, Callosum&#8217;s Clare Hefferren was asked to guest blog for RL. Please enjoy the post and share your comments with us. Click link to read: Personal Branding – How Are You Showing Up?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>speaking engagement &#124; Consumer Special Product Association</title>
		<link>http://callosumcreative.com/events/speaking-engagement-consumer-special-product-association/</link>
		<comments>http://callosumcreative.com/events/speaking-engagement-consumer-special-product-association/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 19:37:56 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=2746</guid>
		<description><![CDATA[Dec 4-8, 2011, Ft. Lauderdale, Florida:  Callosum&#8217;s Clare Hefferren will be the keynote speaker at the Consumer Special Product Association Annual Conference - Aerosol Division (CSPA). This is a private event for association members. Learn more about the CSPA conference. Watch a highlight reel.]]></description>
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