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	<title>Callosum Creative Ltd.</title>
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	<description>Personal Branding for Corporations and Professionals</description>
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		<title>break constraints to expand personal brand</title>
		<link>http://callosumcreative.com/blog/break-constraints/</link>
		<comments>http://callosumcreative.com/blog/break-constraints/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 22:27:44 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[personal brand]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=2896</guid>
		<description><![CDATA[Reading “Five Tips to Break Through Your Filter(s)” by the Harvard Business Review, I was struck by the oddity that as technology expands our comfort zone reduces. We align ourselves with those that think like us, which act like us, which make us feel normal. Living inside this “world” makes you feel warm and fuzzy.<a href="http://callosumcreative.com/blog/break-constraints/">... read more</a>]]></description>
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		<title>network tickling to build brand equity</title>
		<link>http://callosumcreative.com/blog/network-tickle-brand-equity/</link>
		<comments>http://callosumcreative.com/blog/network-tickle-brand-equity/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 22:57:21 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[self-awareness]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=2883</guid>
		<description><![CDATA[The tides have turned and quality relationships are back in style! Thankfully gone are days when people were viewed as revenue generators, numbers, bean counters and head count. We can thank the Great Recession for making us aware of the value of self-awareness. Today with a wealth of phenomenal people and services available, it&#8217;s the quality and the how of<a href="http://callosumcreative.com/blog/network-tickle-brand-equity/">... read more</a>]]></description>
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		<title>Guest blog for Robertson Lowstuter</title>
		<link>http://callosumcreative.com/blog/guest-robertson-lowstutuer/</link>
		<comments>http://callosumcreative.com/blog/guest-robertson-lowstutuer/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 17:50:14 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=2875</guid>
		<description><![CDATA[After speaking at a November 2011 roundtable event at Chicago&#8217;s Robertson Lowstuter, an outplacement firm, Callosum&#8217;s Clare Hefferren was asked to guest blog for RL. Please enjoy the post and share your comments with us. Click link to read: Personal Branding – How Are You Showing Up?]]></description>
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		<title>speaking engagement &#124; Consumer Special Product Association</title>
		<link>http://callosumcreative.com/events/speaking-engagement-consumer-special-product-association/</link>
		<comments>http://callosumcreative.com/events/speaking-engagement-consumer-special-product-association/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 19:37:56 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=2746</guid>
		<description><![CDATA[Dec 4-8, 2011, Ft. Lauderdale, Florida:  Callosum&#8217;s Clare Hefferren will be the keynote speaker at the Consumer Special Product Association Annual Conference - Aerosol Division (CSPA). This is a private event for association members. Learn more about the CSPA conference. Watch a highlight reel.]]></description>
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		<title>LinkedIn Photo – engaging or absent?</title>
		<link>http://callosumcreative.com/blog/linkedin-photo/</link>
		<comments>http://callosumcreative.com/blog/linkedin-photo/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 22:43:23 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=2820</guid>
		<description><![CDATA[Callosum talks about the importance of face-to-face communication. A first impression is easy to make and hard to fix if you stumble. Did you know there’s an insider’s pre-first impression? It’s your online profile photo. Consider this, you have two identical-qualification resumes in front of you. Both come highly recommended. One of the two will be<a href="http://callosumcreative.com/blog/linkedin-photo/">... read more</a>]]></description>
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		<title>Speaking Engagement &#124; Robertson Lowstuter</title>
		<link>http://callosumcreative.com/events/speaking-engagement-robertson-lowstuter/</link>
		<comments>http://callosumcreative.com/events/speaking-engagement-robertson-lowstuter/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 23:01:59 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=2768</guid>
		<description><![CDATA[Robertson&#124;Lowstuter  Client Roundtable:  Image &#38; Presence – “How Are You Showing Up?” by Callosum&#8217;s Clare Hefferren. Oct 27, 2011, Bannockburn, Illinois:  A resume may get you into a company for an interview.  Your personal brand, and how you show up, will keep you there.  Create a consistent, memorable image that improves your presence and personal confidence.<a href="http://callosumcreative.com/events/speaking-engagement-robertson-lowstuter/">... read more</a>]]></description>
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		<title>Video &#124; 25th Annual Women&#8217;s Entrepreneurial Conference</title>
		<link>http://callosumcreative.com/press/video-25th-annual-womens-entrepreneurial-conference/</link>
		<comments>http://callosumcreative.com/press/video-25th-annual-womens-entrepreneurial-conference/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 19:48:51 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Press]]></category>
		<category><![CDATA[25th Annual Women's Entrepreneurial Conference]]></category>
		<category><![CDATA[Knowledge Shift]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=2759</guid>
		<description><![CDATA[Tap into the latest insights of Entrepreneurial Women as you watch Callosum&#8217;s Clare Hefferren be interviewed at the 25th Annual Women&#8217;s Entrepreneurial Conference in Chicago, September 2011 by Nancy Munro of Knowledge Shift. Knowledge Shift &#8211; 25th Annual Women\&#8217;s Entrepreneurial Conference Fast Forward to Video #5 for Callosum segment.]]></description>
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		<title>Brands are Becoming Human</title>
		<link>http://callosumcreative.com/blog/brands-are-becoming-human/</link>
		<comments>http://callosumcreative.com/blog/brands-are-becoming-human/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 19:25:51 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=2730</guid>
		<description><![CDATA[As the sky-high runways of New York City are swept following Fashion Week, we turn our attention to the reality of the street. Fast Company has deemed “For Brands, Being Human Is The New Black”. What can you do to humanize your brand? Feature an employee: Add a section to your website, create a blog<a href="http://callosumcreative.com/blog/brands-are-becoming-human/">... read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Feast of Boden Joy: Autumn 2011</title>
		<link>http://callosumcreative.com/blog/boden-joy/</link>
		<comments>http://callosumcreative.com/blog/boden-joy/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 21:32:26 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Autumn Fashion 2011]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[British fashion]]></category>
		<category><![CDATA[outerwear]]></category>
		<category><![CDATA[polka dots]]></category>
		<category><![CDATA[tweed]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=2671</guid>
		<description><![CDATA[Insights to ladies fashion for Autumn 2011: When my Boden catalog arrives it brings me an instant smile. Boden is a British women’s, men’s and kids apparel and accessory line with a loving grip on life and a kindness to their customer base. Boden is more than smiling models; it’s a brand of genuine-ness. The flavor<a href="http://callosumcreative.com/blog/boden-joy/">... read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Featured Host &#124; SUIT UP &#124; July 27, 2011</title>
		<link>http://callosumcreative.com/events/featured-host-suit-up-presented-by-maven-july-27-2011/</link>
		<comments>http://callosumcreative.com/events/featured-host-suit-up-presented-by-maven-july-27-2011/#comments</comments>
		<pubDate>Sat, 09 Jul 2011 15:13:46 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=2564</guid>
		<description><![CDATA[Maven, the connections agency behind many Chicago networking events has teamed up with River North hotspot Bull &#38; Bear (Bull &#38; Bear 431 North Wells; Chicago, IL) to present SUIT UP - July 27, 2011 6-9pm. This monthly business networking event features industry leaders in finance, real estate, law, marketing, entertainment and more. Industry leaders will serve as<a href="http://callosumcreative.com/events/featured-host-suit-up-presented-by-maven-july-27-2011/">... read more</a>]]></description>
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