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	<title>Callosum Creative Ltd.</title>
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	<description>Personal Branding for Corporations and Professionals</description>
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		<title>Business Starter Kit</title>
		<link>http://callosumcreative.com/blog/business-starter-kit/</link>
		<comments>http://callosumcreative.com/blog/business-starter-kit/#comments</comments>
		<pubDate>Tue, 02 Apr 2013 13:23:21 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=3263</guid>
		<description><![CDATA[April 2013: Highlighted Service For Companies: Know your brand doesn&#8217;t represent you well? Struggling to market your business consistently? Ideal for a new or small-business, Callosum offers Business Starter Kit services for a monthly retainer. Service includes concept and exception of marketing strategy, SWOT analysis (strength, weakness, opportunity threat), digital newsletter, blog, and social media.<a href="http://callosumcreative.com/blog/business-starter-kit/">... read more</a>]]></description>
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		<title>A professional uniform &#8211; friend or foe?</title>
		<link>http://callosumcreative.com/blog/professional-uniform/</link>
		<comments>http://callosumcreative.com/blog/professional-uniform/#comments</comments>
		<pubDate>Mon, 10 Sep 2012 20:58:20 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>

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		<description><![CDATA[I received an email from a colleague today. He posed an interesting question: &#8221; I&#8217;ve been thinking of something and thought I&#8217;d ask your professional opinion. I was looking at a catalog for a furniture company and saw a closet where everything was the same (several of the same shirts, same pants, etc) and it was<a href="http://callosumcreative.com/blog/professional-uniform/">... read more</a>]]></description>
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		<title>WorkshopColorado Mountain College &#8211; Edwards, CO &#124; October 10, 2012</title>
		<link>http://callosumcreative.com/events/workshop-cmc-oct-2012/</link>
		<comments>http://callosumcreative.com/events/workshop-cmc-oct-2012/#comments</comments>
		<pubDate>Mon, 27 Aug 2012 15:51:20 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=3157</guid>
		<description><![CDATA[Image &#38; Presence: How Are You Showing Up?&#8221; &#124; 12:30-4:30pm Show up powerfully and make a great first impression! Regardless of your expertise, your personal brand (and how you show up) will determine your value and reputation. Create a consistent, memorable image that improves your presence and personal confidence. You will learn to: Understand the<a href="http://callosumcreative.com/events/workshop-cmc-oct-2012/">... read more</a>]]></description>
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		<title>speaking engagement &#124; rotary club &#8211; edwards, co</title>
		<link>http://callosumcreative.com/events/speaking-engagement-rotary-edwards/</link>
		<comments>http://callosumcreative.com/events/speaking-engagement-rotary-edwards/#comments</comments>
		<pubDate>Tue, 21 Aug 2012 05:26:44 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=3144</guid>
		<description><![CDATA[Edwards Rotary Club: Image &#38; Presence – “How Are You Showing Up?” by Callosum’s Clare Hefferren. August 30, 2012 7:45-9am, Cafe Milano &#8211; Edwards, Colorado:  A resume or company bio may get you in the door.  Your personal brand, and how you show up, will keep you there.  Create a consistent, memorable image that improves your presence<a href="http://callosumcreative.com/events/speaking-engagement-rotary-edwards/">... read more</a>]]></description>
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		<title>A surprise phone call &#8211; spreading values</title>
		<link>http://callosumcreative.com/blog/spreading-values/</link>
		<comments>http://callosumcreative.com/blog/spreading-values/#comments</comments>
		<pubDate>Fri, 20 Jul 2012 10:00:18 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=3125</guid>
		<description><![CDATA[Have you made an impact on someone&#8217;s life? I recall an assignment where I was to determine three people that had made the biggest impact on my life and reach out to them to thank them and make sure they knew it. Mine are my college graphics professor, George Ramsey; childhood friend, Cathy Baranay Kastens<a href="http://callosumcreative.com/blog/spreading-values/">... read more</a>]]></description>
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		<title>Beat the heat &#8211; menswear suiting options</title>
		<link>http://callosumcreative.com/blog/beat-the-heat-menswear-suiting-options/</link>
		<comments>http://callosumcreative.com/blog/beat-the-heat-menswear-suiting-options/#comments</comments>
		<pubDate>Thu, 19 Jul 2012 22:45:30 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[linen]]></category>
		<category><![CDATA[menswear]]></category>
		<category><![CDATA[seersucker]]></category>
		<category><![CDATA[summer]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=3127</guid>
		<description><![CDATA[Trying to beat the heat? It&#8217;s quite the hot topic. A client reached out to me for a solution for her husband who&#8217;s melting in his suiting. Ditch the suit or die? In a casual workplace you&#8217;re fortunate to swap out short sleeves, lose the tie or rock the slide. Unfortunately some industries and firm cultures<a href="http://callosumcreative.com/blog/beat-the-heat-menswear-suiting-options/">... read more</a>]]></description>
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		<title>Word Association &#8211; Callosum or Colostrum?</title>
		<link>http://callosumcreative.com/blog/callosum-or-colostrum/</link>
		<comments>http://callosumcreative.com/blog/callosum-or-colostrum/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 19:39:14 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=3106</guid>
		<description><![CDATA[I have a funny story to tell. I was getting acquainted with a new colleague. After an hour of talking and sharing our businesses, she asked, &#8220;Where did you come up with your company name? I presume you bought the company since it&#8217;s not your last name.&#8221; I explained that I founded the company and<a href="http://callosumcreative.com/blog/callosum-or-colostrum/">... read more</a>]]></description>
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		<title>Elevator Etiquette</title>
		<link>http://callosumcreative.com/blog/elevator-etiquette/</link>
		<comments>http://callosumcreative.com/blog/elevator-etiquette/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 10:00:19 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=3089</guid>
		<description><![CDATA[Office etiquette is ever evolving. Forbes’ Susan Adams reviews 301 Smart Answers to Tough Business Etiquette Questions by Vicky Oliver. We agree one of the most troubling etiquette problems is the advancement of gadgets that offer the user the ability to ‘check out’ regardless of the surroundings. It’s rude to have your nose in a<a href="http://callosumcreative.com/blog/elevator-etiquette/">... read more</a>]]></description>
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		<title>Power-Player Dressing</title>
		<link>http://callosumcreative.com/blog/wardrobe-power-player/</link>
		<comments>http://callosumcreative.com/blog/wardrobe-power-player/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 10:00:22 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=3069</guid>
		<description><![CDATA[Distracted by the unkempt facial hair you struggle to listen to the rather important presentation being given by your co-worker. Human beings are naturally, and acutely, receptive at picking up stimulus cues from their surroundings. Cues being sent out generate an emotional stimulus from the receiver. The sender may control the positivity or negativity of<a href="http://callosumcreative.com/blog/wardrobe-power-player/">... read more</a>]]></description>
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		<title>Executive Presence: The Right Kind of Attention</title>
		<link>http://callosumcreative.com/blog/executive-presence-kinds-of-attention/</link>
		<comments>http://callosumcreative.com/blog/executive-presence-kinds-of-attention/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 10:00:14 +0000</pubDate>
		<dc:creator>Clare Hefferren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://callosumcreative.com/?p=3038</guid>
		<description><![CDATA[The Corpus Callosum facilitates the brains hemispheric communication. However, no physical neural fibers exist in society that facilitates human-to-human communication and attention. If maintaining attention from others were as effortless as sending a neurological signal, we would not only maintain attention, we would command it. As John Hagel III and John Seely Brown of Harvard<a href="http://callosumcreative.com/blog/executive-presence-kinds-of-attention/">... read more</a>]]></description>
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