Callosum joined client, Beta Boutique to co-produce an 8,000 piece ESCASA sample sale for women with goods up to 70% off. In addition to the four day sample sale, a private pre-sale event, co-hosted by Style Chicago, drew wall-to-wall attendees at the stellar event space, EnVent, in Chicago’s River West. Garnering Chicago Tribune front page weekend press, Beta and Escada were equally thrilled with the event results.