Clare Hefferren puts the human equation back in business. President and founder of Callosum Creative, Hefferren is a pioneer in understanding the human element of branding. While engaging audiences, she presents a fresh mindset on stepping beyond campaigns, initiatives and pricing tactics to leverage a company’s biggest investment — its staff. She illuminates the frequent breakdown between a successful brand and the way staff portrays it, then shares methods to increase the “quality” of leadership using best in class development techniques. Encouraging open development strategy dialogue, Hefferren demonstrates how to reach corporate goals, improve retention and set an upward trajectory ROI.In these challenging times, Hefferren offers a fresh, optimistic viewpoint on achieving success. She combines the branding mind set with positive and strategic action to make your company’s biggest investment become its most important and impactful resource. For more details, click here.
I have continually been impressed with Callosum’s efficiency, professionalism, creativity, personal approach and passion brought to each job! Callosum Creative exceeded all of my needs and expectations!
Dawn Penney | Kids Club Director Lincoln Park Athletic Club and West Loop Athletic Club | Corporate Branding Client
