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Tap into the latest insights of Entrepreneurial Women as you watch Callosum’s Clare Hefferren be interviewed at the 25th Annual Women’s Entrepreneurial Conference in Chicago, September 2011 by Nancy Munro of Knowledge Shift.
Knowledge Shift – 25th Annual Women\’s Entrepreneurial Conference
Fast Forward to Video #5 for Callosum segment.
3 part newsletter series by Clare Hefferren, Callosum Creative
36 Pain-Free Business Networking Tips To Drive Results – Part 3: Follow-Up
In the third and final segment of our three-part series to ease the pain of maneuvering networking events we’ll wrap up with the most important step in the process — follow-up. In our first segment we discussed preparation: research, strategy, image and audience considerations. In our second segment we covered making the most of your on-site time for business development: arrival, human contact, small talk, connector role and business card etiquette. What’s next? While visuals are fresh in the mind’s eye it’s time to execute!
Rise & shine it’s radio time! UPDATE: Did you miss it? Listen to podcast with Bill Moller.
Tune in Sat. June 4th 9am CST as Callosum’s Clare Hefferren banters with Chicago’s WGN Radio host Bill Moller about wardrobe. WGN 720 AM or stream along at wgnradio.com. What impression do you leave? Learn about Bill at WGN news radio.
3 part newsletter series by Clare Hefferren, Callosum Creative
36 Pain-Free Business Networking Tips To Drive Results – Part 2: Onsite
While most are uncomfortable with networking, the primary goal is to create a space of value and power. In our three-part series of 36 tips we will ease the pain by helping you to maneuver networking events. Last month we discussed preparation. You’ve done your research, created a strategy, considered your image and audience. It’s time to step in the door and shine on site.
36 Pain-Free Business Networking Tips To Drive Results – Part 1: Preparation
“Build it and they will come,” The Voice, Field of Dreams. Does this apply to networking? Is it a realistic expectation that business will follow merely by stepping in the door of a networking event? Networking is comprised of 30% exposure, 60% presence and 10% performance. Showing up is the foundation, but how do you increase your effectiveness?
Summary: Callosum Creative President will provide one-on-one image consulting to M3 1000 Denver participants. Chicago, IL —“In today’s competitive business environment, it isn’t enough to have a stellar business plan and forward-thinking ideas,” says image expert Clare Hefferren, Founder and President of Chicago-based Callosum Creative. “You must also align your appearance, personality and soft-skills with your company’s mission, vision and values.” Hefferren will be sharing her insight into building a personal brand during the Count Me In M3 1000 Denver, April 4, 2011, at the Denver Marriott City Center. The event, which is part of the organization’s Make Mine a Million $ Business™ initiative, gives women entrepreneurs the opportunity to pitch their business for a chance to win a suite of business growth tools. Read full press release.
Summary: Chicago’s Callosum Creative is building presence in Colorado’s metro Denver area and Vail Valley. Callosum’s president, Clare J. Hefferren was featured on TV8’s Good Morning Vail show as the keynote speaker for the Vail Valley Business Women. Read press release.
TV8 Vail host, Tricia Swenson, chats with Clare Hefferren of Callosum Creative and Lisa Talcott of Vail Valley Business Women regarding Callosum’s People-First Branding and Clare as VVBW’s keynote speaker for March 9, 2011 meeting’s topic “The Human Element of Branding.” View the segment
Callosum is thrilled to share we were chosen as 1 of 5 winners of the Count Me In’s national Micro to Millions business competition sponsored by American Express. To read about the program and see 2010 awardees click here. To view press release click here.
Clare Hefferren of Callosum Creative is guest blogger today on Rachel Yeoman’s The Working Wardrobe. Post title “Hire a wardrobe consultant to save big and look great”. Read blog post.
Client: Beta Boutique | Callosum’s client, Beta Boutique is featured in WCIU You and Me This Morning fashion segment on December 3, 2009. Segment features day to evening looks styled and modeled by Christina Fan and Callosum’s own Clare Hefferren. View the segment
Excerpt: Clare Hefferren found her new niche by repositioning Callosum Creative Ltd., her 4-year-old solo graphic design firm, as a corporate image consultancy. After realizing last fall that ad agency layoffs were flooding the market with freelance competition, Ms. Hefferren, 40, hired a strategic adviser to help her determine a new revenue stream that drew on her background in fashion as well as marketing. They came up with a service called People-First Branding, which offers coaching in communication, business etiquette, appearance and other aspects of “personal branding.” Wanting to focus on the repositioning, Ms. Hefferren stopped seeking new business in the first half of the year. “Clearly this affected our goals, numbers and my personal finances,” she says. This year, she brought in only $20,000. But the upshot is that her new personal-branding business is on track to bring in 70% of her projected revenue in 2010. | Read full article
Excerpt: Clare Hefferren, President of Callosum Creative is an image expert who educates clients on improving their presence and delivery to maintain consistency, i.e. becoming your own brand. Clients learn how to identify their shape, enhance their assets and comouflage flaws. “I help people translate trends into everyday fashion that compliments their shape and color,” says Hefferren. “I teach them to work from their existing wardrobe base, peppering it with classics and accent pieces, so that they don’t have to shell out a fortune to look great.” North Shore Insider
To read Callosum Creative Ltd’s press release Callosum Creative Experts Teach Company Leaders How to Make Every Client Interaction Meaningful click here.
Excerpt: FOR IMMEDIATE RELEASE March 24, 2009 Chicago, IL — Callosum Creative Ltd. has assembled an acclaimed team to support the company’s People-First BrandingSM program. With more than 70 years of collective experience, Callosum has the know-how to significantly increase the productivity and influence of three key employee units: sales teams who bring business in, account teams who retain and build business, and executives who serve as the face of the company.
To read Callosum Creative Ltd. Launches People-First BrandingSM — a Revolutionary Approach to Employee Training and Professionalism press release click here.
Excerpt: FOR IMMEDIATE RELEASE March 2, 2009 Chicago, IL — Callosum Creative Ltd. announces the launch of a revolutionary service designed to help companies’ top employees “live and breathe” the organization’s message and brand. People-First BrandingSM allows companies to protect their investments in corporate branding, campaigns and promotions by ensuring their employees present themselves and the company in a consistent, cohesive and highly professional manner.
Beta Boutique welcomes the holidays with a shout out to Callosum’s consumer Closet Therapy. Excerpt: Starting to get those winter wardrobe blues? Maybe you need therapy….Closet Therapy! Created by our favorite wardrobe consultant Clare Hefferren of Callosum Creative,Closet Therapy provides one-on-one personal consultations just in time for the holidays to help the style-hungry sort through their overflowing, out-of-control closets. For more information click here.
Client: Beta Boutique | Keep an eye out for a segment to air September 21st 10:35pm on ABC’s “190 North”. Segment was shot at Callosum client, Beta Boutique in Chicago’s Bucktown and features with Callosum’s Clare Hefferren who acts as Beta’s own head stylist. www.190north.com
Client: Beta Boutique | Excerpt: Can you reelect pieces from past seasons for a second term? Our style strategists examine four closets and create fresh outfits based on fall’s biggest trends—without dipping into the cash reserves. Strategists: Clare Hefferren, head stylist at sample-sale hot spot Beta Boutique (2016 W Concord Pl, 773-276-0905, betaboutique.com) Full article.
Client: Ms. Elle’s – Especially For You. An excerpt | There’s a new clothing shop in town, and it’s quite unique. The recent opening day at Ms. Elle’s Especially For You boutique found local shoppers browsing among colorful hats, suits and accessories. The upscale enterprise has been some time in the making, according to owner Lorna Moore of East Chicago. | full article
An excerpt | “There definitely is a sheer story out there. . . . . Clare Hefferren, President of Callosum Creative Ltd., an image consultant for Chicago-area professionals, suggests taking advantage of the sheer layering trend to ease into the warmer temperatures.“The layer can take us from our 40 degree morning commute to a 70 degree . . . lunchtime break,” Hefferren says. www.StyleChicago.com
Filmed at Beta Boutique, a Callosum client, featuring Clare Hefferren. To view visit www.StyleChicago.com, click on link to VIDEO CLIPS to “Spring Fashion Trends” www.metromix.com
Featured Guest, Clare Hefferren of Callosum Creative Ltd. An interactive “how to” discussion for an invigorating, interactive interview with people who are successfully combining passion, purpose, practical action and prosperity! www.KPconsulting.com
An excerpt | When Beta Boutique made a permanent nest, you thought your sample sale compulsions were quelled. …Let the cat fights begin. Because Beta owner, Janice Moskoff, is launching a second traveling sample sale, Savvy Shopper Approved.
Peek into the mind of Callosum’s President, Clare J. Hefferren, as she is interviewed by Evanston Community Media Center for a segment on Evanston public television. Segment titled, “What’s Your Story?” feature’s Hefferren’s coach, Courtney Parks Coaching. View an excerpt and understand the benefits of a professional coach from an entrepreneurial perspective.
