Press

Clare Hefferren of Callosum Creative is guest blogger today on Rachel Yeoman’s The Working Wardrobe. Post title “Hire a wardrobe consultant to save big and look great”. Read blog post.

Client: Beta Boutique | Callosum’s client, Beta Boutique is featured in WCIU You and Me This Morning fashion segment on December 3, 2009. Segment features day to evening looks styled and modeled by Christina Fan and Callosum’s own Clare Hefferren. View the segment

Excerpt: Clare Hefferren found her new niche by repositioning Callosum Creative Ltd., her 4-year-old solo graphic design firm, as a corporate image consultancy. After realizing last fall that ad agency layoffs were flooding the market with freelance competition, Ms. Hefferren, 40, hired a strategic adviser to help her determine a new revenue stream that drew on her background in fashion as well as marketing. They came up with a service called People-First Branding, which offers coaching in communication, business etiquette, appearance and other aspects of “personal branding.” Wanting to focus on the repositioning, Ms. Hefferren stopped seeking new business in the first half of the year. “Clearly this affected our goals, numbers and my personal finances,” she says. This year, she brought in only $20,000. But the upshot is that her new personal-branding business is on track to bring in 70% of her projected revenue in 2010.  | Read full article

To read Callosum Creative Ltd’s press release Callosum Creative Experts Teach Company Leaders How to Make Every Client Interaction Meaningful click here.

Excerpt: FOR IMMEDIATE RELEASE  March 24, 2009 Chicago, IL — Callosum Creative Ltd. has assembled an acclaimed team to support the company’s People-First Branding^SM program. With more than 70 years of collective experience, Callosum has the know-how to significantly increase the productivity and influence of three key employee units: sales teams who bring business in, account teams who retain and build business, and executives who serve as the face of the company.

To read Callosum Creative Ltd. Launches People-First Branding^SM — a Revolutionary Approach to Employee Training and Professionalism press release click here.

Excerpt: FOR IMMEDIATE RELEASE March 2, 2009 Chicago, IL — Callosum Creative Ltd. announces the launch of a revolutionary service designed to help companies’ top employees “live and breathe” the organization’s message and brand. People-First Branding^SM allows companies to protect their investments in corporate branding, campaigns and promotions by ensuring their employees present themselves and the company in a consistent, cohesive and highly professional manner.

Beta Boutique welcomes the holidays with a shout out to Callosum’s consumer Closet Therapy. Excerpt: Starting to get those winter wardrobe blues? Maybe you need therapy….Closet Therapy! Created by our favorite wardrobe consultant Clare Hefferren of Callosum Creative,Closet Therapy provides one-on-one personal consultations just in time for the holidays to help the style-hungry sort through their overflowing, out-of-control closets. For more information click here. 

Client: Beta Boutique | Keep an eye out for a segment to air September 21st 10:35pm on ABC’s “190 North”. Segment was shot at Callosum client, Beta Boutique in Chicago’s Bucktown and features with Callosum’s Clare Hefferren who acts as Beta’s own head stylist. www.190north.com

Client: Beta Boutique | Excerpt: Can you reelect pieces from past seasons for a second term? Our style strategists examine four closets and create fresh outfits based on fall’s biggest trends—without dipping into the cash reserves. Strategists: Clare Hefferren, head stylist at sample-sale hot spot Beta Boutique (2016 W Concord Pl, 773-276-0905, betaboutique.com) Full article.

Client: Ms. Elle’s – Especially For You. An excerpt | There’s a new clothing shop in town, and it’s quite unique. The recent opening day at Ms. Elle’s Especially For You boutique found local shoppers browsing among colorful hats, suits and accessories. The upscale enterprise has been some time in the making, according to owner Lorna Moore of East Chicago. |  full article

An excerpt | “There definitely is a sheer story out there. . . . . Clare Hefferren, President of Callosum Creative Ltd., an image consultant for Chicago-area professionals, suggests taking advantage of the sheer layering trend to ease into the warmer temperatures.“The layer can take us from our 40 degree morning commute to a 70 degree . . . lunchtime break,” Hefferren says. www.StyleChicago.com

Filmed at Beta Boutique, a Callosum client, featuring Clare Hefferren. To view visit www.StyleChicago.com, click on link to VIDEO CLIPS to “Spring Fashion Trends” www.metromix.com

Featured Guest, Clare Hefferren of Callosum Creative Ltd. An interactive “how to” discussion for an invigorating, interactive interview with people who are successfully combining passion, purpose, practical action and prosperity! www.KPconsulting.com

An excerpt | When Beta Boutique made a permanent nest, you thought your sample sale compulsions were quelled. …Let the cat fights begin. Because Beta owner, Janice Moskoff, is launching a second traveling sample sale, Savvy Shopper Approved.

Peek into the mind of Callosum’s President, Clare J. Hefferren, as she is interviewed by Evanston Community Media Center for a segment on Evanston public television. Segment titled, “What’s Your Story?” feature’s Hefferren’s coach, Courtney Parks Coaching. View an excerpt and understand the benefits of a professional coach from an entrepreneurial perspective.