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Dec 4-8, 2011, Ft. Lauderdale, Florida: Callosum’s Clare Hefferren will be the keynote speaker at the Consumer Special Product Association Annual Conference - Aerosol Division (CSPA). This is a private event for association members. Learn more about the CSPA conference. Watch a highlight reel.
Robertson|Lowstuter Client Roundtable: Image & Presence – “How Are You Showing Up?” by Callosum’s Clare Hefferren.
Oct 27, 2011, Bannockburn, Illinois: A resume may get you into a company for an interview. Your personal brand, and how you show up, will keep you there. Create a consistent, memorable image that improves your presence and personal confidence.
“What will I learn in this Roundtable?” Glad you asked:
Join us for new insights on how to show up more powerfully and make a great first impression!
This is a private event. If you are interested in learning more, please contact Callosum directly.
Watch a highlight reel of this session. Learn more about Robertson Lowstuter.
Maven, the connections agency behind many Chicago networking events has teamed up with River North hotspot Bull & Bear (Bull & Bear 431 North Wells; Chicago, IL) to present SUIT UP - July 27, 2011 6-9pm. This monthly business networking event features industry leaders in finance, real estate, law, marketing, entertainment and more. Industry leaders will serve as event spheres and bring in new potential guest hosts and match them with other companies. So boys and girls – it’s time to put on your best suits and get down to business. RSVP to sarah@maven-chicago.com.
The Human Element of Branding
Curriculum normally offered to corporations is now available for small businesses. Each and every time your associates come in contact with clients, an opportunity exists to build relationships and loyalty, promote your firm’s brand message, and identify additional client challenges and revenue opportunities. This series is designed for business owners, decision makers and individuals interested in honing inter-personal skills through strategy, methodologies and staff development. Learn the importance of aligning staff behavior and actions with the brand mission.
Series includes 4 sessions:
Open enrollment. Series Fee $200. Individual Session Fee $55. Class code: BUS-901. Additional Information / Register Here.
Clare Hefferren puts the human equation back in business. President and founder of Callosum Creative, Hefferren is a pioneer in understanding the human element of branding. While engaging audiences, she presents a fresh mindset on stepping beyond campaigns, initiatives and pricing tactics to leverage a company’s biggest investment — its staff. She illuminates the frequent breakdown between a successful brand and the way staff portrays it, then shares methods to increase the “quality” of leadership using best in class development techniques. Encouraging open development strategy dialogue, Hefferren demonstrates how to reach corporate goals, improve retention and set an upward trajectory ROI. In these challenging times, Hefferren offers a fresh, optimistic viewpoint on achieving success. She combines the branding mind set with positive and strategic action to make your company’s biggest investment become its most important and impactful resource. For more details, click here.
4:00-5:00pm EST. “Personal Branding: Influencing with Presence and Personal Style”
Clare Hefferren of Callosum Creative discusses personal branding with the Make Mine A Million $ Business community. Appreciate the science behind creating an effective wardrobe. Build a foundation by learning the best methods to flatter your shape, gain attention through color and set your audience at ease. First impressions are hard to change. Fuel your career goals by creating a consistent memorable image that improves presence and confidence. Attendees will learn: Proper silhouette for your shape • Proper colors for your skin tone • How to accent your assets and camouflage your flaws • Psychology of colors • Top 10 personal image do’s and don’ts • Garner a stellar image reputation • How to build a personal signature style • Sourcing inspiration • Setting your audience at ease • Sure fire methods to stay top of mind. Register here.
9:00 – 10:00am CST | Unity Radio – Beyond Blind Spots with Karyn Pettigrew. Topic: “Not sure about your personal brand? Guess what it’s doing to your business”. Listen here.
Vista at Arrowhead, Edwards, CO at 5:30pm MST. “The Human Element of Branding” Register here.
** SOLD OUT**
Each and every time your associates come in contact with clients, an opportunity exists to build relationships and loyalty, promote your firm’s brand message, and identify additional client challenges and revenue opportunities. Capitalizing on these opportunities can occur only when your front-line personnel are prepared internally and externally to engage with your clients.
Stepping beyond traditional marketing methods it’s essential to understand the human element of branding. Presenting a fresh mind-set on stepping beyond campaigns, initiatives and pricing tactics leverages a company’s biggest investment — its staff. By aligning all service delivery elements — from client relations to leadership presence, public speaking to wardrobe/grooming and etiquette, ROI is increased. Aligning staff and corporate brand through consistent presence and brand delivery, enhances your reputation and retains customers.
7:30 – 9:00am | Illinois Technology Association – Marketing Roundtable. – “The Human Element of Branding”.
Each and every time your associates come in contact with clients, an opportunity exists to build relationships and loyalty, promote your firm’s brand message, and identify additional client challenges and revenue opportunities. Capitalizing on these opportunities can occur only when your front-line personnel are prepared internally and externally to engage with your clients.
Stepping beyond traditional marketing methods it’s essential to understand the human element of branding. Presenting a fresh mind-set on stepping beyond campaigns, initiatives and pricing tactics leverages a company’s biggest investment — its staff. By aligning all service delivery elements — from client relations to leadership presence, public speaking to wardrobe/grooming and etiquette, ROI is increased. Aligning staff and corporate brand through consistent presence and brand delivery, enhances your reputation and retains customers.
This event is designed for members; however guests may attend 2 to 3 events prior to joining. To register, click here.
8:30 – 12: 30pm | Creating The Exceptional Law Firm Associate. An open-enrollment workshop focused on developing the skills and utilizing judgment necessary to successfully participate in your Law Firm’s business development and client development activities. Topics include: Becoming a leader – Take Control of Your Career; Impactful Interactions; Developing Your Network – It Starts Now! and Etiquette Essentials. Co-facilitated with KM Advisors. Register today at: http://www.creatingtheexceptional.com.
8:00pm | Junior League of Evanston – North Shore General Membership Meeting – “Elevator Speech Training”. Are you an asset to your organization?We’ll discuss aligning your personal brand and league brand. Located at Junior League of Evanston – North Shore Headquarters, Winnetka Community House. This is a private event for members only. For more information, click here.
12:00 noon – 1:15pm Eastern | The Mobile Marketing Association’s Women in Wireless committee is hosting, Developing Your Executive Presence: A New Year, A New You as part of their mobile education series. Clare Hefferren of Callosum Creative will be participating as a panelist. Join a dynamic discussion led by three accomplished women who have shattered the glass ceiling, attained corporate success and are helping professionals around the world achieve their goals. For more information, click here.
To listen to audio clips, click below:
Callosum Client, Beta Boutique has had a busy summer of events! With a NEW location in Lincoln Park, the shoppers swarmed for Beta’s semi-annual Stacked Rack sale! We’ve co-produced this event for several years now – rack after marvelous rack of the best designer stock and samples as well as the best boutique overstock selling at 40-90% off retail prices. To learn of Beta’s upcoming events, visit www.betaboutique.com.
Callosum joined client, Beta Boutique to co-produce an 8,000 piece ESCASA sample sale for women with goods up to 70% off. In addition to the four day sample sale, a private pre-sale event, co-hosted by Style Chicago, drew wall-to-wall attendees at the stellar event space, EnVent, in Chicago’s River West. Garnering Chicago Tribune front page weekend press, Beta and Escada were equally thrilled with the event results.
A Chicago event not to be missed! Please join me as Callosum client, Beta Boutique hosts an 11,000 piece HUGO BOSS sample sale for MEN & WOMEN up to 80% off retail price. Callosum is proud to be co-producing this fantastic event. While able to say hello during the event, if you’d like Clare’s undivided attention and expert wardrobe consultant advice, please email us to set an appointment. For event detals click here.
Join Callosum client, Beta Boutique for their amazing semi-annual Stacked Rack sale! We’ve co-produced this event….rack after marvelous rack of the best designer stock and samples as well as the best boutique overstock selling at 40-90% off retail prices. With over 8,000 square feet of amazing deals, it’s a sale not to be missed! To learn more, visit www.betaboutique.com
Callosum Creative Ltd. will be in attendance at the 22nd Annual Entrepreneurial Woman’s Conference. If you would like to make and appointment to meet with Callosum, please contact us in advance at info@callosumcreative.com. Make sure to stop by the Get Down to business Networking Reception to purchase a raffle ticket towards winning a Callosum Branding Assessment service valued at $1400.
Stacked Rack Sample Sale! Not-to-be-missed 6th semi-annual sample sale from Callosum client beta boutique. An off-site sale held in Chicago’s Wicker Park in 6,000 sq. ft. offering women’s and men’s [added this year due to popular demand!] apparel and accessories of designer overstock and samples at 40-90% off retail prices. Prices range $10 to $150. For more information, visit beta boutique.
Dog Days of Summer Sale! Ladies, come enjoy complimentary 1-on-1 image consultation inside Callosum’s client, Beta Boutique in Chicago’s Bucktown. Callosum’s, Clare Hefferren will be on site Saturday, July 26th. Get advice and amazing deals on designer samples & overstock w/new summer markdowns up to 80% off. A portion of proceeds go to Chicago PAWS. Learn your shape and colors. Try items you’d never choose, but will love! Finesse your style. Round out your wardrobe. Understand the value of a polished image. For more details visit, www.betaboutique.com.
Shape Up for Summer Sale! Loaded goodie bags for shoppers with purchases over $100. Callosum’s Clare Hefferren will be on site for personal styling assistnance. For more details visit, www.betaboutique.com.
Women’s sample sale! Not to be missed. Callosum’s Clare Hefferren will be on site for personal styling assistnance. For more details visit, www.SavvyShopperApproved.com