Improve Personal Image in 3 Easy Options

How does your image development directly correlate to success? I have a perfect story to share. This week one of my favorite clients quit her job. Imagine doing that in this economy. Why did she quit? She was recruited by a competitor. Word spread that she is a leader, a rainmaker, a brand ambassador for her industry. Three years ago she came to Callosum for help. She knew she was the smartest on the team, but wasn’t getting the attention ...

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You Can Have It All

I imagine you have noticed Callosum is swirling with excitement around Count Me In and their commitment to growing women-owned businesses. I have just returned from the San Francisco conference and would like to share my favorite take-aways. Enjoy!

• “You can have it all, if you don’t do it all. “ Nell Merlino (delegate, out-source, focus on what you’re good at)
• “Audacious thinking is encouraged.” ~ Participant.
• “Work is love made visible.” ~ The ...

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What is People-First Branding?

Transforming individuals into focused brand ambassadors who drive competitive advantage, loyalty, profits and enthusiasm one client interaction at a time through a combination of talent, training and image development.

Our bundled programs include soft skill workshops and individual coaching in the channels of:

  • Leadership Development
  • Executive Presence
  • Wardrobe/Grooming
  • Speaking Skills
  • Business Etiquette
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Breakdown Growth Barriers

Our final post on the messaging behind People-First BrandingSM: Last week discussed how breakdowns show up personally and professionally when an individual has ineffective interactions. This week we discover the business implications. It may show up in a variety of ways including: a lack strategic business alignment, questionable real-world needs linkage; programming for programming sake; frequent stop-shorts; HR driven programs, status quo; staff potential slowly grinding down; weakened hiring value (As, Bs, Cs) or no growth.

Is there a better way? ...

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Ineffective Brand Ambassador Implications

Let’s continue last week’s post in which we covered the Callosum value proposition (We specialize in People-First BrandingSM. We believe the individual should be the first representative of a brand, not the last brand representation. We make clients more effective by making them more impactful to the audiences that matter). This week I’ll explain how breakdowns show up in three areas when an individual has ineffective interactions — personal life, employee life and business limitations.

Personal: Your career may be stalled. ...

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“The Human Element of Branding” @ Illinois Technology Association

7:30 – 9:00am | Illinois Technology Association – Marketing Roundtable.  – “The Human Element of Branding”. Guest Speaker, Clare Hefferren of Callosum Creative. Each and every time your associates come in contact with clients, an opportunity exists to build relationships and loyalty, promote your firm’s brand message, and identify additional client challenges and revenue opportunities. Capitalizing on these opportunities can occur only through brand platform alignment. Are your front-line personnel prepared internally and externally to engage with your clients?

Stepping beyond ...

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Polished Fumble Leads to People-First Branding

As a business owner I wear many hats. This week I stepped back to look Callosum’s messaging. Inspired by our history, I share our story and welcome your comments.

Where did People-First BrandingSM come from?
With corporate experience in branding, fashion, graphic design and project management my brain thinks in brands and easily sees brand platform breakdowns across varying modes. In 2005 I launched Callosum — a graphic design firm with a branding focus. With many interests, I soon found ...

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The Power and Value of Branding

Have branding questions? Our educational posts will ease the brain strain.

[excerpt]  | Branding is an investment, and like any other investment there are risks and rewards. To minimize the risks, a company must have a solid branding strategy. To reap the rewards, a brand once developed must be properly managed.

A strong identity…requires continuous evaluation and,
in many cases, revitalization to keep it up to date
and increasing in value over a long period of time.

To build a strong ...

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Credibility and Conditional Language

Speaking Skills Tip | Last week Todd Smart spoke about building credibility at Illinois Technology Association Marketing Roundtable. My favorite take-away: When you use conditional language in presenting yourself you lose credibility. Listener can sense your lack of confidence. Eg. “IF we get that result for you…” vs. “WHEN we get that result for you….”

Conditional language places limits or conditions on statements of fact, which helps the reader’s mind stay open to other ways ...

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