LinkedIn Photo – Engaging or Absent?

Callosum talks about the importance of face-to-face communication. A first impression is easy to make and hard to fix if you stumble. Did you know there’s an insider’s pre-first impression? It’s your online profile photo.

Consider this, you have two identical-qualification resumes in front of you. Both come highly recommended. One of the two will be hired. How do you decide whom to hire? Many people go research online for hiring, networking and reference purposes. If ...

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A Feast of Boden Joy: Autumn 2011

Insights to ladies fashion for Autumn 2011: When my Boden catalog arrives it brings me an instant smile. Boden is a British women’s, men’s and kids apparel and accessory line with a loving grip on life and a kindness to their customer base. Boden is more than smiling models; it’s a brand of genuine-ness. The flavor of fun is in the “cockle-warming” colors, the details (fabulous linings) and the words (“Help you bloom through the gloom”) used to describe the ...

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Your Zipper is Open

How often do you see someone’s tag hanging out? Zipper open? Skirt tucked into waistband? Do you tell them? It’s a tough position to be in. You have empathy, yet often our own embarrassed  to tell them stops us from speaking up.

Blog Zipper

An excerpt from  Harvard Business Review “The Conversation.”: So, to return to the question of how you tell your boss his ...

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Friendly Fashion Intervention

When is it appropriate to make a fashion intervention?

It’s common for me to be asked to stage a fashion intervention. It’s usually a friend referring to a friend. “Can you help her/him because I don’t know how to approach it?” Reality TV has shown us the surprise attack method of fashion intervention. I am not a fan of this method as breaking some one down to build them up seems cruel and unnecessary. In my ...

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Women’s Thought Leadership – Internal Social Networking

I attended a Women’s Thought Leadership event yesterday focused on self-promotion within the corporate environment. Regardless of the industry there were many statements that resonate with professional women and the necessity of building professional presence and consciously networking to gain exposure and increase chance of promotion.

It is often asked when will women set the criteria of how and when promotions occur? Women have certainly made strides in pushing the ceiling, yet need to continue to build presence and take action. ...

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Eye of the Beholder

Whether a salaried employee, independent or in transition you know the necessity of networking. “But what if I’m shy?” Let’s start with how to make direct eye contact smooth and easy even if you are shaking in your boots. Etiquette guidelines show making direct eye contact will let the person you’re speaking to know you are interested.

If you are shy and nervous about making direct eye contact, look in the triangular area between two iris and “3rd eye” (the area just ...

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Defining brand identity

Have branding questions? Our educational posts will ease the brain strain.

How Do You Define A Brand?

  •  An identifiable entity that makes a promise of value.
  •  A consciousness, an image, an awareness of your business.
  •  Your company’s personality.
  •  A physical and emotional customer experience which triggers creating a relationship between consumer and product/service. Giving product an ‘identity’ serves to differentiate product/service from competitors and add value to company.

 

 

What is a Brand identity?

  • The combination of consistent visual elements that are used in your marketing materials.
  • Identity ...
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Polyvore: A Personal Branding Tool

I have a short story to share today. Polyvore is an online tool I use for Callosum wardrobe consulting clients. Today I created a style set for a client who is: a sales executive, athlete, mom of a 9 month old, works at home, wife, earning a degree in the evenings and vacationing at the Cape. We have been working together over three years. The other day she was looking at the most recent Athleta catalog – one ...

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Top 10 Branding Mistakes

Have branding questions? Our educational posts will ease the brain strain.

  1. Not thinking analytically. Many companies think of branding as marketing or a catch phrase or a logo. A brand warrants attention on a consistent basis, represents something your audience wants but doesn’t get from your competitors.
  2. Not maintaining your brand. Too often, in a shaky economy, businesses are quick to change or alter their identity. Too much of this confuses your steady customers.
  3. Trying to appease everyone. Focus on the niche market ...
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Are Dress Codes Stepping Over the Line?

From CNBC, Dec. 15, 2001 Wear Flesh-Colored Underwear, UBS Tells Employees.

My thoughts? While UBS perhaps took the details too far, what unfortunately gets passed over is “why” a company creates a dress code. It is not to make employees feel imprisoned, take away rights or create robots. UBS appears to be tightening code on areas abused likely by a slim portion of staff. This is unfortunately a necessary evil. More importantly it shows UBS is placing value on the ...

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