A Surprise Phone Call – Spreading Values

Have you made an impact on someone’s life? I recall an assignment where I was to determine three people that had made the biggest impact on my life and reach out to them to thank them and make sure they knew it. Mine are my college graphics professor, George Ramsey; childhood friend, Cathy Baranay Kastens and my father, Dr. John J. Hefferren. Forever that exercise is seared in my memory. Share the gratitude and it comes back ten fold.

Yesterday I ...

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Beat the Heat – Menswear Suiting Options

Trying to beat the heat? It’s quite the hot topic. A client reached out to me for a solution for her husband who’s melting in his suiting. Ditch the suit or die? In a casual workplace you’re fortunate to swap out short sleeves, lose the tie or rock the slide. Unfortunately some industries and firm cultures do not smile upon a more casual look. We empathize and have suggestions.

While losing the suit jacket and going for a dress shirt and ...

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Word Association – Callosum or Colostrum?

I have a funny story to tell. I was getting acquainted with a new colleague. After an hour of talking and sharing our businesses, she asked, “Where did you come up with your company name? I presume you bought the company since it’s not your last name.”

I explained that I founded the company and the name was very special to me – Callosum comes from Corpus Callosum [n. pl. corpa cal•lo•sa] is the arched bridge of nervous ...

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Elevator Etiquette

Office etiquette is ever evolving. Forbes’ Susan Adams reviews 301 Smart Answers to Tough Business Etiquette Questions by Vicky Oliver. We agree one of the most troubling etiquette problems is the advancement of gadgets that offer the user the ability to ‘check out’ regardless of the surroundings. It’s rude to have your nose in a smartphone or ears plugged in to tune out the world. Be respectful of the human beings in your space.

Our favorite ...

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Dress Like a Power-Player

Distracted by the unkempt facial hair you struggle to listen to the rather important presentation being given by your co-worker. Human beings are naturally, and acutely, receptive at picking up stimulus cues from their surroundings. Cues being sent out generate an emotional stimulus from the receiver. The sender may control the positivity or negativity of the associated emotions. Are you sending the appropriate messages? What are the lines in your shirt saying to your future client? Are your white rounded ...

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Executive Presence: The Right Kind of Attention

The Corpus Callosum facilitates the brains hemispheric communication. However, no physical neural fibers exist in society that facilitates human-to-human communication and attention. If maintaining attention from others were as effortless as sending a neurological signal, we would not only maintain attention, we would command it.

As John Hagel III and John Seely Brown of Harvard Business Review share in, Five Ways to Hold the Right Kind of Attention, “No matter how talented or accomplished you are, you cannot ...

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Top Ranked Leadership Through Personal Branding

For consecutive years Callosum has ranked Southwest Airlines as a favorite when referencing creative and effective corporate personal branding campaigns. As a result, it comes as no surprise to us that Chief Executive has ranked Southwest Airlines fifth among the “40 Best Companies for Leaders 2012: How Top Companies Excel in Leadership Development.”

Personal-Branding-Companies-CallosumCreative

The top five companies for strong brand equity and leadership are: 1) Procter & Gamble;  2) IBM;  3) GE;  4) 3m and  5) ...

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Featured Debate: Is Personal Branding Thriving?

When Callosum entered the Personal Branding / Human Capital arena in 2009 the term Personal Branding was fairly unknown. We were ahead of the curve and spent much time educating prospects, clients and our network. Now three years later Personal Branding has become a hot topic to debate. Depending on who you are speaking to the spectrum runs from just gaining momentum and credibility to dying a death of inauthenticity.

PersonalBrandingDebate_Blog_CallosumCreative

Erik Decker’s article, “It’s Called “Personal Branding.” ...

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network tickling to build brand equity

The tides have turned and quality relationships are back in style! Thankfully gone are days when people were viewed as revenue generators, numbers, bean counters and head count. We can thank the Great Recession for making us aware of the value of self-awareness. Today with a wealth of phenomenal people and services available, it’s the quality and the how of what you do rather than what you say. Get out a mirror; take a hard look and ratchet up your self-awareness.

Case in point, today’s blog ...

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