cinch the image belt

wardrobe tip: With budgets slim, how to stay on top of fashion trends without emptying your pocketbook? Take a stroll through your closet. With an objective view, you’ll be amazed at what you can stir up. Ladies, transition your summer wares by adding layers [tights, gloves, scarves]. Mix Summer sheers and silks with Fall tweeds and plaids. Pull out last year’s fur and shearling for accents. Live the super-hero trend by breaking out your slim-fitted leather jacket, fluted-collar coats and ...

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fostering employee brand ambassadors

leadership presence tip: How much have you invested in marketing collateral? Gazillions it seems. Unfortunately what is often overlooked is a focus on the people who carry your brand around every day. It’s the receptionist, the field sales reps, the account execs, the interns… Every word, outfit, manner, posture they “utter’ is part of your brand.  To grow your awareness, choose a few token employees and begin investing a portion of your marketing budget to your staff assets. You’ll quickly ...

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brand longevity | july 25, 2008

leadership presence tip: Brands need a strong, memorable identity to stand out from the crowd, but to stay alive, must change with the times. Falling in or out on an almost daily basis, keeping brand identity relevant and desirable is major. It’s time to change when your identity has dated to an extent that it acts as a barrier rather than an enhancement to communication. Secrets to longevity? Framework – flexible elements allow emotional elements to evolve and ...

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air time | july 11, 2008

client relations tip: Studies show potential clients must emotionally connect to establish trust before they are willing to purchase services. It’s the human element of branding. Often this requires being personally seen and heard. Credentials aside, you must present well. Increase your odds of clients in the door by utilizing online media to reach your target market. Speaking engagements, presentations, interviews, media clips are great opportunities to get air time. Video, post and link to your site. Visit  Continue Reading →

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web v2.0 | july 4, 2008

leadership presence tip: It’s been said the Web “Version 1.0” was about the static web site. We’ve entered into “Version 2.0” with the introduction of social networking. No longer is it enough to have a site, it must be interactive, value-based and connected to the social networks [FaceBook, You Tube, LinkedIn, Spoke, MeetUp]. Commonly perceived as a tool for the millennial ...

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a fresh face | callosum web noggin’ polish

Today is an EXCITING day! As promised, we have unveiled our newly expanded & branded web site. We’re walking our talk and keeping ahead of The Jones. Be sure to stay plugged in as site content will update weekly [Friday blog post] and semi-annually [case studies]. To receive “Brain Food” quarterly for the latest branding tips, please register. Crack our head open to peek. We may have a few brain freezes to work out and welcome your comments. 

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another newsletter | no way josé!

client relations tip: Marketers say “stay in touch with your customers, so you stay at the top of their mind when needs arise”. Many have chosen the digital newsletter route. Fantastic; however, do you want yet another newsletter? It’s equally important to provide VALUE to your customer. Tip: rename the e-marketing piece “Quarterly XYZ Tips”. Callosum has recently adjusted our newsletter to be called “Brain Food” – A quarterly piece giving informative branding information AND our own latest & greatest. ...

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save a stamp | increase your image w/e-marketing

client relations tip: I received a boutique newsletter in the mail today. I know the shop well and LOVE IT! But, the pretty dress in the shop window sure didn’t feel the same as the crumpled, spring rain drenched, flimsy flier I received. Brand disjuncture. May I suggest jumping on the user-friendly bandwagon of emarketing. Check out some great user-friendly options: Vertical Response, Constant Contact. Track your results, grow your database. Questions? Ask the ...

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corpus callosum [cor·pus cal·lo·sum] | corpus what?

Pronounced: [kawr-puhs kuhloh-suhm] n.   pl. corpora cal·lo·sa (kə-lō’sə).
According to the American Heritage Dictionary:  the arched bridge of the nervous tissue that connects the two cerebral hemispheres, allowing communication between the right and left sides of the brain.

For Callosum Creative staffers, this means we design with function and design in mind at all times. We bridge the analytical and creative sides of the brain to ensure your brand ...

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what color are you?

leadership presence tip: Today, I had a client ask me why it’s important to use a standard color palette. What’s my answer? When you think of red – you think of Coca-Cola. When you think of Blue – you think of IBM. Reaching out to your customer through every sense is a way to cover your bases. Some folks are visual learners, audio learners. What color portrays your brand?

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